Producing events is loving people, and way too many people love to go to the mall - so we do as well.
Our events and marketing provides a new experience, changing the way people view malls and shopping.
Umbrella Giveaway - Dizengoff Center
CPR worked with the Dizengoff Center management on promoting shopping during the winter. The mall's management printed over 10,000 branded umbrellas but was at a loss on how to best distribute.
CPR's creatively planned the distribution. Live winter fairy walked around giving the umbrellas away, alongside set distribution activity areas designed with branded graphics to offer children and families with photography activities to accompany the branding of the umbrellas.
All photos created were uploaded to the facebook page of the mall, to accompany offline experiential marketing with online marketing.
Summer party - Renanim Mall
How do you make hundreds of teenagers come to the mall in the summer? CPR had the right idea - a beach party.
CPR promoted the event for a month. Sending ambassadors and PR representatives to advertise the headphones party in the mall, a beach party with the best DJs around.
CPR hosted over 500 teenagers in Renanim Mall. CPR created a true beach party at the mall with a tanning bed corner, and unique video art on the walls.
Prom - experiential marketing, Dizengoff Center
American Prom has finally arrived to Israel.
CPR was hired by Dizengoff Center and Designers Fair to organise a prom fair in preperation for school prom, now popular in all schools across israel.
CPR thought of the most creative ways to reach highschool seniors. A unique video invitation was sent to all senior girls' phones, while recruiting popular teenage famous artists to promote the party at the beach, in select parties. CPR even built a journalist and paparazzi wall so that seniors can come, take princess like accessories, and have their pictures taken.
CPR designed promotional posters and flyers given away in popular hangout areas across the city.
Online, CPR posted on facebook utilizing Dizengoff's center's wide reach promoting special discounts through facebook.
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